38. The UT “We’re Texas” Campaign

Four UT grads founded this agency. And when they got the chance to make a campaign for their alma mater, they went big — Texas Big. They got legendary newsman Walter Cronkite — “the most trusted man in America” — to be the voice of UT. The spots play at UT games to this day.

Walter Cronkite voices the UT “We’re Texas” Campaign Poster