37. Closing Down Offices All in One Day
All big agencies have lots of offices. We got big. So we had lots of offices all over Texas till we realized that was doing things “their” way, not our way. Our heart was, is and has always been in Austin. And the moment we realized this, we shut down every office but Austin on the same day in 1987. It’s a testament to making bold decisions and taking bold action when you know your purpose.