35. Opening the Chicago Office in 1995
When it comes to media buying, we’ve always prided ourselves on outsmarting the competition instead of outspending them. And one of the smartest things we ever did was opening our Chicago office in 1995. It bridged the gap between Austin and the media hub of New York. It lets us leverage our clients' dollars like never before. And it brought some amazing people from an amazing city into the GSD&M family.