32. Changing the name from “Media 70” to GSD&M
The year was 1970. The agency was just starting out. And the partners wanted a name that sounded modern and of the moment. So they named it “Media 70.” Which was great, until the morning of January 1, 1971. “Don’t name your company after a year” turned out to be the first of many lessons learned. And at that moment “Media 70” went away, and GSD&M was born.