31. The “KEYS” Spot

It wasn’t fancy. It had no special effects or outrageous stunts. But it was true. It was honest. And it cut to the heart of the matter. Created to promote first-time homeownership in the U.S., this spot was on our agency reel for years and helped us win countless pieces of business. It is a testament to the enduring power of a great insight expressed with simple truth.

The “KEYS” Spot Poster