3. The Core Values

Jim Collins inspired us to think about it. We established the Mars Team to look into it. We hired architects to set it in stone. But the core values were part of GSD&M long before any of that. They were beliefs we shared and the tenets we were built on. They had been a part of all our best moments from the beginning, whether we knew it or not. And that’s why they still guide us to this day.

The Core Values Poster