27. The Good to Be Great Client Event
On a cool November morning in 2002, we assembled all our clients and one good friend: Jim Collins, the best-selling author of Built to Last and Good to Great. We were there to share a vision for the future of business. Just before things kicked off, Jim stuck his head in Roy’s office and shared a vision for our business. “I know what you can be the best in the world at,” he said. “Visionary ideas for companies that actually have a purpose.” The rest is history.