24. RC Cola “Fish-O-Rama” Spot
Everyone loves an underdog, especially us. We actually resigned the regional Coca-Cola account to take on the national RC business. It’s the only time any agency has ever resigned Coca-Cola. And though everyone said RC didn’t stand a chance, the spot we created for them won a Cannes Lion. The maverick RC Cola may not have ultimately won the war, but we were damn proud to help them win the battle.