22. The Epic Relaunch of AT&T
It started with Southwestern Bell. Which grew into SBC. Which grew into AT&T. Which grew to swallow Cingular, one of the world’s largest wireless brands. And we were there every step of the way. At a time when the AT&T brand had nearly disappeared for consumers, we quadrupled unaided awareness. And in 2007, Forbes named the new AT&T “Company of the Year.” Proving yet again, that there is no limit to what we can do.