20. I Am an American
Some quaked in the aftermath of September 11. Some sought to capitalize on it. Our agency sought simply to unite Americans everywhere. Our “I Am an American” spot brought together Americans of all ages and ethnicities. Together they delivered a powerful yet simple message: E Pluribus Unum. Out of many, one. We cannot be divided. Our diversity is our strength, not our weakness. And as long as we believe this, we can never be defeated.