18. Texas: It’s Like a Whole Other Country.
Texas is so big. Texas is so diverse. One corner of Texas is nothing like another. Everyone saw this as a weakness. We turned it into a strength. Our groundbreaking campaign — “Texas: It’s like a Whole Other Country.” — spurred interest in the Lone Star State as never before. To this day, it’s recognized as the most powerful message ever for drawing vacationers to our homeland.